Always moving forward. That's my mantra. In the face of ever-evolving business environments, a forward thinking attitude and an unrelenting drive for learning new skills and technology has made me a successful marketer over the past 10 years.
I started out as a graphic designer. During this time, I learned the importance of visual aesthetics, language-free communication, and a detail-oriented focus. As the world embraced digital media, I took it upon myself to learn how to code so I could use my artistic skills to design websites.
Post MBA I have been a search engine optimization marketer at a search marketing agency, a marketing communications professional at a home health and safety firm, and a marketing manager in Singapore for an international digital restaurant reservations company.
How you communicate your value proposition through your emails, advertising, marketing collateral, social media, and more is a crucial cornerstone of your brand. I ensure you're getting the right message across to achieve your goals by crafting copy that resonates with your customers - new and existing.
GO TO MARKET STRATEGY
If you're a new player just starting out you'll need a battle plan. I help you define your value proposition, identify and prioritize target customers and marketing channels, and plan your market entrance. You'll leave with a rock solid, comprehensive marketing plan that puts your company on the path to success.
Your current customers already love you - that's why they're your customers. I help you strengthen these relationships through customized email campaigns and loyalty programs to improve retention and increase customer lifetime value.
A successful business requires profitable customers. I strategize and implement digital marketing channels like performance marketing (SEM), search engine optimization, and social media marketing with data driven methodology that ensures you'll be acquiring customers for a sustainable cost.
“Marissa has been an integral part of our internal publications production, and her attention to detail and commitment to high quality standards have helped see us through our coverage of an exciting period of expansion and growth.”
— Corporate Director of Communications for nationally ranked hospital
"Marissa is a fantastic marketing professional, who always impresses me with her well structured approach combined with her practical experience. Ready to take on any marketing or business challenge, she is both analytical as well as creative in her approach. I warmly recommend her to any marketing leadership role, especially in the digital world where she has a wealth of international experience."
— Susanna Hasenoehrl, CEO of Joice